This paper will be an evaluation of the e-commerce website of Circuit City. The address for Circuit City is www.circuitcity.com. Many things about the website will be defined and discussed. The items that will be evaluated includes the privacy policy, how the site is a consumer-based and business-based site, the guaranteed security, the way the website is set up, and many more things. After all the aspects of the website are looked at, the actually layout of the site will be discussed, then the items that I feel could be done to improve the site.
Circuit City’s website can be considered to be consumer-based and well as business-based. It is consumer-based because of the ease a person can look up a product and compare it to others that fit into that category. So let us say that a person is interested in getting a big screen TV. One can either use the links that are located on the left side of the page, or type televisions in the search bar located at the top of the page. The link on the side of the page can be a hassle because when you hover the mouse of the item will automatically bring up a drop down list which blocks the items that are shown on the current page.
When you type in televisions, you will be brought to a page that has over two hundred items. To help narrow the search you can type in what brand on televisions that you might be looking for in particular. This makes it easier for those people that already have an idea or might like to buy only certain brands of electronics. When you find the item that you might be looking for, you can click on it to add to your shopping cart. From there one can either go back to the shopping area of the website and choose more items, or they can check over the items that they have decided to purchase and then enter the needed information and check out.
Circuit City’s website can also be considered a business-based site for many reasons. One is due to the fact that anyone can purchase items from there whether it be a business needing supplies or any person that does not have time to go to the store and just go to the site to look at items for sale. This can be a business site because items can be purchased in bulk. Just about anything that a business needs for computer equipment can be purchased through cicuitcity.com. It is based on the facts that can be found throughout the entire website, that it can be concluded that this website is meant either to be consumer-based or business-based.
Since items can be purchased through this website with credit cards and other personal information may be needed, a privacy policy is needed. Generally these state that certain items have to be agreed to by the customer, such as what is done with the personal information that is obtained. Sometimes some sites will sell this personal information to other stores and maybe even to the manufacturers of the items that are sold at Circuit City. People may be more concerned about what may happen with the information that they give when they use their credit card. Circuit City has a separate page that guarantees that this information will be safe, but this will discussed later in this paper.
Since all companies that obtain personal information should have privacy policies, every one should be different. This is because different companies may do different things with someone’s personal information. Circuit City of course is no exception to this rule. Some of the topics that are discussed in this privacy policy include what information they collect, how they use the information that is collected, is the information shared or sold to a third party, how one can collect or access their personal information that is collected, and our personal information is secured.
Some information is collected and needed when you make a purchase through this website. When you make a purchase, they will ask for your name, address, phone number, e-mail address and other information necessary to fulfill and track your order. For purposes of billing, one will need to provide your credit card type, number, expiration date and billing address for the card. If one will want items to be shipped, one will need to provide the name, address, and phone number of the person or persons that will be receiving the package.
Different information may be needed to create an account at circuticity.com. One may create an account through circuitcity.com at any time by providing your e-mail address and designating a unique access password. It is not necessary to create e an account in order to visit their site or to place an order through circuitcity.com. Creating an account will allow one to save certain billing information so that it is possible to track the status of orders that you have placed and also one can set their ordering preferences. For privacy and security, Circuit City will not store or keep any information about credit cards or gift card numbers that could be in one’s account. Circuit City does not sell, or even trade any personal information with any third parties or any other companies. One can access their personal information by going to the My Account Page link located at the top of the page.
When one visits circuitcity.com, and other websites, small text files known as “cookies” can be stored on a computer’s hard drive. A cookie allows us to enhance and customize your online shopping experience and improve the design of our site. The cookies from circuitcity.com store random ID numbers and contain information about the first and last visits, the number of visits, items that have been put into the shopping cart, Express Pickup locations and affiliate referrers. One can set the properties of their web browser to notify them when they receive a cookie and one can easily erase cookies from their browser after a shopping session. Circuit City does warn you that if you delete their cookies, you will limit their ability to personalize the website for the next shopping visit. Deleting a cookie will not prevent anyone from shopping and purchasing at the site in the future.
Circuit City uses the personal information for many reasons that will all help the next visits to the site to be easier for the customers. Some reasons for collecting personal information include to schedule deliveries of merchandise that one can purchase online , to create an online account for yourself, to bill a credit cards used for purchases, to track and confirm orders, and to make sure that the product is available for pickup at the store. Other reasons help customize the site for each individual person by providing advertisements to those who want to receive them, offer the products you want, and to make the shopping experience easier.
As stated earlier in this evaluation, there is a different page at the website that will guarantee the security of your credit card numbers. This page contains information about how the site is secured as well as what they will do to help you if your number is somehow obtained by someone else. Circuit City guarantees that their site is 100% safe because all of the personal information is stored on their secure servers. They state that they use an industry standard technology called Secured Socket Layer, or SSL. SSL encrypts the data when it is sent over the network to try to ensure that others will not be able to see your numbers or other information is they are looking at the line. Circuit City has the Verisign secure site seal on this page. If a fraudulent change does occur on your credit card statement The Fair Credit Billing Act states that the credit card company should not hold you liable for a unauthorized that is more than $50. If the credit card does happen to hold you responsible for the charge, Circuit City will pay and be liable for the $50. Between this page and the privacy policy page, a customer should feel confident about whether or not they will want to purchase anything from this site.
Something that is found on this website is something that I have only seen done at the actual brick and mortar store. This is the price match that some stores offer. A price match is when you have proof, for example a sales flyer or the website of another company, and Circuit City will match or even bet that price. They state that if one happens to find a lower price at a different store that sells the exact same product that could be purchased at their store, they want to know about it. Once the proof of the item is shown to them, it is printed that Circuit City will beat that price by 10%. Also Circuit City has to offer their price match plus guarantee. This says that if you find a lower price for an item that you have already purchased, found in other sales ads or can even be their own ad, they will refund you up to 110% of what you have originally paid.
By this time just about all parts or aspects of cicuitctiy.com has been evaluated except for a few. These things include the actually layout of the site itself, things that have been done that were done well, along with the things that can be done in the future to may the website better. The layout of each page stays basically the same. All of the same links appear on the same spot on every page. More than likely since the site contains numerous pages a cascading style sheet is being used to save time and to make the code look neater. At the top of the page is located the search by bar that one can type anything that they want to search the entire site for. Also next to the search bar is a drop down list that displays the categories that the item can be searched in like electronics, games, movies, popular music, and classical music. This is extremely useful for those who know exactly what they are shopping for. Also this is user friendly for those who are just “window” shopping. Whatever category that one picks using the search bar can be found on the left side of the page that when the mouse hovers over it different selections in the category can be chosen. The links on the side of the page are from the top to the bottom of the page. Located at the top left of the page is a telephone number to call if you need help on how to shop at circuitcity.com. The shopping cart is located at the top of each page.
Some things can be done to improve the quality of this website or at least make use of it easier. The first thing is the links that scroll down the side of the page. When a page has only a paragraph of information on it, the links still take up the same amount of space and extend all the way down the page making the user scroll down to click on the link. Another problem with those links is that the drop down box appears on the left side it can block items or prices that are currently being displayed on the page one is looking at. The search bar can become a real pain in the neck. Just to look for an actor and the movies he or she is in, one must type in the name, choose them from a list or other people that have similar names, and then go to the movies section of the website. All together the main problem of this site has to deal with the links.
After taking closer looks to this site, looking at more than I have before, this evaluation has given me a good idea about whether or not I can trust circuitcity.com enough to purchase items from them online. I have evaluated this site and determined that I am going to start buying from them online because I feel confident that my personal information will be safe and I have a guarantee that if a problem occurs they will do anything that they can to fix it. On top of that I do not always have the time to go to the store. Plus one can find things online that cannot be found at the store. So overall on a scale of 1 to 10, 10 being the highest, I give circuitcity.com a score of 8.5.
